A good example of the synergy between Online and Airport appeared in today’s Marketing magazine http://bit.ly/aNJfCK.  

 RBS are seeking to promote their “semantic website” which offers their customers a personalised online experience by tailoring webpages to their individual needs.

To illustrate a relevant business environment that offers a personal experience, it is interesting to see an image of the Heathrow Express RBS Train Wrap had been selected.  This train sponsorship shows how global finance brands are continuing to look for association with services that offer a premium experience by "owning" a real-time, non-virtual environment.

Through this coveted attribute of "experience" and real-time interaction, Airports can promote positive engagement and therefore brand consideration.   And further interesting to see RBS, a continuing advertiser with JCDecaux Airport on Heathrow Express, now developing the interactivity of their website in order to "strengthen relationships with existing customers" - (prospective) customers that Heathrow Express easily reaches.   

Experience and therefore engagement, it would seem, are becoming increasingly important for brand health.